Questions and answers

Everything people ask before rolling out.

Pricing, the Connection Score, privacy, setup and integrations.

General

What is Mucho Gusto, exactly?
Mucho Gusto gives every employee a short video intro (5 to 60 seconds) and a vertical swipe feed to browse the company. Around that sit playlists, an always-current org chart, recording, profiles, and an engagement report for HR. It replaces the reply-all intro thread nobody reads with something people watch.
Who's it for?
HR and People teams at companies with remote or hybrid teammates, fast headcount growth, or new hires who never end up meeting the rest of the company in person.
What's the Connection Score?
A score built from three real, product-level signals: connectivity (share of the team with 3+ real connections), activation (share who've posted a real video), and recognition equity (how evenly attention is spread), never a self-reported survey. Spark gets an activation-only "lite" version; Growth and up get the full score, week-one-connections, and 90-day cohort retention. Full methodology →
How is Mucho Gusto different from Donut?
Donut pairs coworkers for recurring intros and automates people moments, mostly in Slack and Microsoft Teams. Mucho Gusto is a video-first directory: every employee records a short intro, and everyone browses them in a feed with an org chart and a Connection Score. Some teams use both. Read the full comparison, including where we are not the right fit.
Is there a mobile app?
Yes. A native iOS app alongside the web app. Recording works from either; the feed, org chart, and Connection Score are the same experience on both.

Pricing and billing

How does pricing work?
Per seat, per month, billed monthly or annually (18% off annual). You're billed for teammates who've actually signed in in the last 90 days, not your full headcount, and never for org-chart-only members.
Is there a free trial?
Yes. A free 21-day trial on every plan, no credit card required to start. Set up your first questionnaire and start recording intros before you ever enter billing details.
What's the difference between Spark, Growth, Scale, and Enterprise?
Spark is free for up to 25 seats: the feed, profiles, a manual org chart, portable video profile, and an activation-only Connection Score. Growth ($4/seat/mo, $99/mo minimum, up to 500 seats) adds directory sync with Google Workspace/Microsoft 365/Slack, AI intelligence and Concierge search, the full Connection Score, calendar sync, Coffee Roulette, and a monthly HR digest. Scale (from $7/seat/mo with volume pricing, $299/mo minimum, uncapped seats) adds HRIS sync (BambooHR, HiBob, Rippling, Gusto, Justworks), the manager connectivity view, a quarterly CEO/CFO ROI report, sign-in policy controls, SCIM provisioning, and 48-hour async support. Enterprise is custom, invoice-billed, and adds audit log export, multi-entity support, and a security & procurement pack. Full breakdown on the pricing page.

Privacy and security

Is our data isolated from other companies on Mucho Gusto?
Yes. Every tenant is isolated at the database row-security level (Postgres FORCE ROW LEVEL SECURITY), not just at the application layer. One company's data is never queryable by another's, even in the event of an application-layer bug.
Are we GDPR / CCPA compliant if we use this?
Data export and erasure are built into the product itself: any teammate can export their own data or request deletion, and it's enforced the same way for everyone, not a manual support ticket.
What happens if someone posts something inappropriate?
Every video can be reported or blocked by any teammate. Reports land in an admin moderation queue for review. Nothing is auto-removed without a human looking at it, and nothing sits unflagged either.
Can our people sign in with their work account?
Yes. Google & Microsoft sign-in, enforced MFA, and SCIM provisioning, available on Scale and Enterprise (the sign-in methods themselves, Google, Microsoft, password and SMS second factor, are available on every tier). SAML single sign-on (Okta, Entra ID, Google Workspace SAML) is available on Enterprise as a per-tenant connection, billed at $75/mo per connection. See the Security page for the full procurement pack.

Setup and integrations

How long does setup actually take?
Under five minutes to get a questionnaire live. Connecting Google Workspace, Microsoft 365, or Slack for bulk invites and org-chart sync takes a few minutes more, and stays in sync automatically after that.
What integrations do you support?
Slack (new-intro notifications), Google Workspace and Microsoft 365 (bulk invites and org-chart sync), five HRIS providers on Scale (BambooHR, HiBob, Rippling, Gusto, Justworks), SCIM provisioning for larger orgs, and Stripe for billing.
Do teammates need to install anything?
No. The web app works in any browser, and the iOS app is optional. Either way, all it takes to get started is answering one prompt on camera.

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