How it works

From setup to a live feed in a day.

Five steps for the admin. Here is every screen you will see along the way, and what your employees see in return.

What your employees get

A feed they actually open.

Every person swipes through short intros from across the company. These are AI-generated demo people, and yours will be your own coworkers.

TeamEveryone
1 of 4 · What do you do here?
346Save
@faye.chen

Hi, I'm Faye, I head up People at Fernway. Outside work I'm at a pottery class or planning a trip.

People · 0:34
TeamEveryone
2 of 4 · Outside work I love
346Save
@alina.petrova

Hey, I'm Alina, senior engineer on the platform team. I boulder and restore an old motorcycle.

Engineering · 0:29
TeamEveryone
1 of 4 · What do you do here?
346Save
@norman.reyes

Hey, I'm Norman, I'm on the sales team. Outside work you'll find me at the driving range.

Sales · 0:31
Step 1

Connect your directory.

Choose Google Workspace, Microsoft 365 or Slack, or add people by CSV. On Scale, connect your HRIS so hire dates come with them.

  • Your org chart fills in right away.
  • Set the sign-in rules for your organization.
  • Spark builds the chart by hand, and it works the same way.

Connect your directory

Google Workspace412 people foundConnected
Microsoft 365 / Entra IDSync people and reporting linesConnect
SlackNew intros post to #new-teammatesConnected
CSV uploadName, email, manager, teamUpload file
Nothing is billed until someone signs in.
Step 2

Invite everyone, or invite in waves.

Bulk-invite the whole company or start with one team. People get a friendly email with one button.

  • Watch invited, signed-in and recorded counts climb.
  • Invited and synced people are never billed until they sign in.
Invitation progress
Invited412
Signed in332
Recorded287
What people receive
Faye invited you to Mucho GustoFrom: Mucho Gusto · To: you

Record a short intro so your coworkers can put a face to your name. It takes under a minute.

Record my intro
Example data.
Step 3

Employees record in under a minute.

The camera opens with a prompt on screen. People answer one prompt or several, from 5 to 60 seconds.

  • Pre-built prompts, so nobody faces a blank page.
  • A few playful filters keep it light.
REC 0:18max 1:00
Prompt 1 of 3
What do you do here?

Two sentences is plenty.

Prompts
What do you do here?Recorded
Something you love outside workHobbies, snacks and pets welcome.
Best advice you have receivedShort and specific works best.
5 to 60 seconds.
Behind the scenes

Every video is understood.

Each video is transcribed, summarized and tagged, so finding a person is a search and no one writes a bio.

  • Anthropic's Claude writes the summary and topic tags.
  • Concierge search on Growth and up finds people from what they said on camera.
0:24
Annalise Brooks
Product Manager · Core product
Auto-generated
Summary

Annalise is a PM on core product. Mystery novels and a losing battle with houseplants.

Topics
product managementmystery novelshouseplants
Transcript

“Hi, I'm Annalise, a PM on the core product team. Outside work I'm reading way too many mystery novels or failing to keep houseplants alive.”

Step 4

The feed goes live.

Everyone can swipe through teammates, watch playlists, and open profiles. New hires get a welcome playlist built from the org chart.

  • New intros post to your Slack channel, so nobody needs another tab.
  • Tap a name in the feed to open the profile.
#new-teammates
Mucho Gusto APP

Lucy Park just posted an intro. Meet her now.

0:31
Watch the intro
Mucho Gusto APP

Reuben Okafor posted a new answer to “What do you do here?”

Playlists

Send people the right introductions.

HR and managers choose who to watch. Employees press play.

  • Team, questionnaire, new-hire welcome and before-a-meeting playlists.
TeamQuestionnaireNew-hire welcomeBefore a meeting
Welcome playlist · built automatically

Welcome, Kai

Starts Oct 19 · Support · 6 people · 3 min
ManagerTeamNeighbouring teams
Send to KaiEdit playlist
Lucy ParkCustomer Success Lead · Your manager0:42
Denise CarterMarketing · Your team0:18
Reuben OkaforFinance · Your team0:31
Norman ReyesSales · Works with you daily0:24
Alina PetrovaEngineering · Works with you daily0:27
Faye ChenHead of People · Say hello0:35
Step 5

HR watches the report.

The engagement report shows how connected the company is, by department and over time. It shows groups, never named people. Managers get a team summary on Scale and up.

  • Weekly active, intros watched and connections per person (medians).
  • Early signs of disconnection, as a count. Groups under 8 are never shown.

Engagement

Last 30 daysAll departments
Weekly active
64%
+4 pts vs prior 30 days
Intros watched per person
9
median this month
Connections per person
3.4
two-way, +0.3
Early signs of disconnection
23
a count, never names
Activated members, last 12 weeks
Example data.
Managers

Managers see how their own team is doing.

A team-level summary for managers of 8 or more, as counts and never names.

For managers · Design team, 9 people
How your team is doing, as a group
On track6
Worth watching2
Could use a check-in1
Example data. Never shows who is who, and only appears for teams of 8 or more.
Admin console

One screen for members and seats.

See who is active and who is invited. Seats are billed only for people who signed in within 90 days.

  • Status for every person, from active to inactive.
  • Moderation queue for reported videos.
412 people
Invite people
NameTeamStatusLast seen
Annalise BrooksDesignActiveToday
Marcus BellResearchActiveToday
Noor HaddadSalesInvitedNever
Eli BrandtEngineeringInactive 90dJul 2
Kai MorenoSupportInvitedNever
Seats
332 activated
Billed only for people who signed in within 90 days.
Example data.
What HR and your CFO see

Retention and engagement, measured.

Every intro watched becomes a connection. Connections roll up into a Connection Score you can set against 90-day retention, cohort by cohort.

Hire dates come from your HRIS (Workday, BambooHR, HiBob, Rippling and more), so retention is measured against the real start date.

Ready to put faces to names?

Set up your first questionnaire in under five minutes. No credit card required.